Market Development Trend Analysis of Wet Toilet Paper！
Currently, wet toilet paper has become widespread in developed countries in Europe and the United States. For instance, the penetration rate of wet toilet paper in Switzerland has reached 50%, meaning that 1 in 2 people uses wet toilet paper, and the penetration rate in Germany is close to 40%. In contrast, the market penetration of wet toilet paper in China is less than 5%, indicating room for growth in developing countries. As the penetration rate of wet toilet paper rises in developing countries, it is expected that the market size will further expand.
Compared with traditional dry paper towels and ordinary wet wipes, wet toilet paper achieves deeper cleaning and care effects, resulting in diversified usage scenarios. For example, Jiayue's wet toilet paper uses spunlace fabric, making it softer; its water content is 60%-80% of ordinary wet wipes, just enough to clean the skin without leaving a greasy, wet feeling. It adheres better to wrinkled skin, fully removing residues. Additionally, wet toilet paper has antibacterial functions, greatly reducing the risk of bacterial infections. There is no concern of clogging with wet toilet paper, as it is water-soluble and biodegradable, capable of breaking down into raw materials and fully returning to the environment, truly achieving sustainable ecological recycling and being more environmentally friendly.
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