Harness the Tremendous Potential of the Adult Diaper Market!
The global adult diaper market is experiencing rapid growth, driven primarily by an increasing aging population and heightened health awareness. Here are the new market opportunities within the adult diaper industry.
1.Irreversible Population Aging: Adult Diapers Sales Surpass Baby Diapers
The market for adult incontinence products is showing continuous growth. With the aging population in developed countries and declining birth rates, manufacturers and brands of adult incontinence products are facing immense business opportunities. According to the United Nations' "World Population Prospects 2022" report, the growth rate of the population aged 65 and over has surpassed that of those under 65. By 2050, the global population aged 65 and above is expected to constitute 16% of the total population, which is projected to be twice the number of children under five and nearly equal to the number of children under twelve.
2.Low Penetration Rate of Adult Incontinence Products in Developing Countries
In 2024, the global penetration rate of adult incontinence products is around 8%. The penetration rates in Japan, Germany, and the United States are approximately 45%, 40%, and 35%, respectively. However, in India, Brazil, and Indonesia, the rates are about 5%, 8%, and 6%, respectively. There is a significant disparity in the penetration rates of adult incontinence products between developed and developing countries. Nevertheless, with the accelerating global aging process and increased health awareness, the market potential in developing countries is substantial, and the penetration rate is expected to gradually rise in the future.
3.Rising Obesity Rates Among the Elderly
As people age, the rate of fat metabolism and basal metabolic rate both decrease. Data indicates that in 2024, the global overweight rate among the elderly is 31.2%, with an obesity rate of 15.5%. Compared to 2023, the overweight rate increased by 0.7%, and the obesity rate also increased by 0.7%. Additionally, consumer feedback suggests that nighttime incontinence products are often one size larger to prevent side leaks. Therefore, larger size diapers are more comfortable and preferred by elderly consumers.
From August 7th to 9th, Jiayue will be participating in the exhibition in Jakarta, Indonesia. We warmly welcome everyone to visit our FUJIAN JIAYUE SANITARY PRODUCTS CO., LTD booth. We look forward to discussing product information and cooperation details with you!
