What are the advantages of disposable pull-ups with bubble waistbands?
In the current era of rapid economic growth, consumer expectations for diapers go beyond mere absorption capabilities. The new generation of consumers is placing a premium on the comfort of pull-ups, prioritizing features like the incorporation of special components such as Vitamin butt-care elements, or even the overall aesthetics of the diaper. Enter the bubble-waist pull-ups, an innovative departure from traditional diaper designs. With its unique styling, these pull-ups significantly elevate the visual appeal, and offer the flexibility to customize the bubble waistband with diverse colors according to customer preferences and market trends. While maintaining parity in absorption functionality with traditional pull-ups, this design also takes baby comfort to a whole new level.
The bubble waistband is composed of non-woven fabric, providing a better fit against the skin and ensuring enhanced comfort and breathability for the baby's waist area. It is commonly used in two-piece pull-ups. In 2022, bubble waistband pull-ups rapidly gained popularity and widespread use in regions such as Japan, Korea, Europe, America, and China. However, due to higher costs compared to regular pull-ups, adoption in other regions is currently in the developmental stage. It is anticipated that, over time, bubble waistband pull-ups will gradually establish themselves as a superior product.
Jiayue's proprietary brand, Yibero, employs the latest bubble waistband design in its baby pull-ups. Compared to traditional three-piece pull-ups, Yibero's design enhances both aesthetics and comfort. The inclusion of larger sizes accommodates the growing population of older and overweight children. Even the children of Jiayue's leadership team wear these pull-ups. Given the changing demographics, the demand for customized pull-ups with special sizes has increased. Currently, Yibero offers pull-ups in sizes up to 6XL, with dimensions reaching 600*465mm and an absorption capacity of 1,200ml. From Jiayue's perspective, the market for larger-sized pull-ups is a growing trend. In certain regions, larger-sized pull-ups have become quite popular, especially among major brands processed by Jiayue, with monthly exports exceeding 30*40HQ containers. Over the past two years, there has been a noticeable shift in size preferences, with larger sizes constituting an increasing proportion of full-container exports. Larger-sized pull-ups represent the second growth curve in the diaper market, indicating a substantial market that is destined to become more prevalent in numerous regions.
Below is a reference for the customized design of bubble waistband pull-ups provided by Jiayue~
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