Core design and consumer demand
For diapers and sanitary napkins, the absorbent core is the most important component and a decisive factor in determining product quality.
1. Analysis of core structure
Fluff pulp core
Fluff pulp + SAP; single-layer structure, basic absorption demand, most of the selling points are absorption-based products positioned at the low end, and the experience is deviated.
Composite core (after solving the basic absorption needs, the experience is improved; the selling point is merged with absorption and softness, breathable and other experience products are positioned as high-end products, the comprehensive performance and experience are better, and consumers can solve some pain points and itches. There are certain memory points.)
a. Five-layer or seven-layer composite structure;
b. Sandwich structure or similar sandwich structure (SAP, fluff pulp wrapped in dust-free paper);
c. Half-core structure (composite core + fluff pulp)
3. Other cores (satisfy the basic absorption needs, have the impact of qualitative changes in the experience, and have blind spots in knowledge points; at the same time, the visualization effect is obvious, and the selling point is mainly to solve practical problems with a sense of technology; the product is positioned at a high end, and the sense of experience is obviously different from the previous ones. The core of the two; solve the pain points at the same time, bring refreshment, and satisfy the itching point; have strong memory points and brand relevance (brand story points))
a. 3D cores - such as square sandwiches; strip sandwiches;
b. Special material core - such as liquid sanitary napkins;
c. Knitted cores - woven fabrics, spaced knitted fabrics, etc.
Jiayue is one of professional diaper suppliers in Quanzhou, the diaper production base in China. We produce standard diaper raw materials, sanitary raw materials, wet wipes raw materials, include non-fabric, spandex, SAP, PE film ect. Composite cores are commonly used. Jiayue will make specific judgments based on the customer's sales market, and then give a production plan. It is the correct way to choose the core structure according to local conditions. For more information, please contact us~Whatsapp/Tel/Wechat: 0086 15980308853
