Analysis of the Diaper Market in Ghana
Ghana's diaper market is currently in a phase of rapid development. With a population of over 34 million and a total fertility rate of 3.3%, Ghana ranks as one of the most populous countries in West Africa. The high birth rate provides a stable consumer base for the diaper market. Moreover, the accelerating pace of urbanization and the expansion of the middle class have significantly increased consumer acceptance and demand for modern baby care products, further driving the growth of the diaper market.
The size of Ghana's baby diaper market is projected to reach approximately USD 119.5 million in 2024, with a compound annual growth rate (CAGR) of 6.76% from 2024 to 2029. This growth is primarily driven by population growth, economic development, and the rising demand for baby care products. China is one of the major suppliers to Ghana's diaper market, holding a significant market share. Fujian Province, a key region in China's diaper exports to Ghana, reported an export value of about USD 29,322,705.63 in 2023, accounting for 58.03% of China’s total diaper exports. Quanzhou, a core production base in Fujian Province, is home to Jiayue, a leading supplier in the diaper industry. With over 10 years of expertise in hygiene products, Jiayue operates a 20,000 m² factory, exports to over 70 countries and regions, and boasts a professional R&D team.
As a developing country, Ghana's economic development level remains relatively low. While the urban middle class has seen improved purchasing power, a large portion of consumers, particularly in rural areas, remain highly price-sensitive. Disposable diapers, being more expensive than traditional cloth diapers, pose a financial burden for many families, limiting their ability to purchase them consistently. Price sensitivity is, therefore, a significant barrier to market penetration. Jiayue offers cost-effective baby diapers and provides product customization services tailored to local consumer needs. For more information about our products or to request customization, please feel free to contact us.
