Analysis of the Diaper Market Development in Turkey
In recent years, Turkey has emerged as one of the growing markets, with rapid growth in its diaper market. This is primarily due to the advantageous demographic structure and the upgrading of consumer awareness. According to statistics, Turkey has a population of approximately 87 million, with a high proportion of infants and young families, providing a solid foundation for market demand. Additionally, compared to most European countries, Turkey has a significantly higher birth rate, with the average number of children per woman noticeably exceeding the European average, providing strong support for market growth
With the steady growth of Turkey's economy, the expanding middle class, and the significant increase in household disposable income, consumers are increasingly focused on quality of life and tend to choose high-quality, convenient disposable diapers. Meanwhile, the acceleration of urbanization has promoted the spread of modern parenting concepts, and the demand for advanced baby care products has been growing. Particularly among young parents, there is an increasing focus on product safety and comfort, which further drives the market development and creates new growth opportunities for the diaper industry. Although the growth of the middle class has increased the demand for high-end products, price sensitivity remains a significant feature of the Turkish diaper market, with some families opting for cheaper traditional cloth diapers due to economic reasons.
Jiayue believes that the future of the Turkish diaper market is optimistic. According to data from the Turkish Statistical Institute, the birth population in Turkey in 2023 was 958,408. In comparison, the birth population in 2024 is approximately 1,327,000, showing an upward trend in the number of births. This demographic feature provides strong consumption potential and growth momentum for the baby care product market, particularly for the diaper industry. Additionally, Turkey's unique geographical location, at the crossroads of Europe, Asia, and the Middle East, gives it a favorable position as a logistics and trade hub.
Jiayue sincerely invites you to attend the Children Baby Maternity Expo in Istanbul, Turkey, from December 11th to December 14th, 2024. We look forward to meeting you in person, sharing new materials, technologies, and designs, and discussing cooperation details to create a bright future together!
