Analysis of Thailand's Adult Diaper Market Development
With the intensification of global aging trends, Thailand's adult diaper market has experienced rapid growth in recent years. As of 2024, Thailand's population is approximately 71.66 million, with those aged 65 and older accounting for around 16.3%. This proportion of elderly individuals is expected to continue rising. According to data from the National Statistical Office of Thailand, by 2030, individuals aged 65 and above are projected to make up over 30% of the total population, creating a strong driving force for the demand in the adult diaper market
As global consumer awareness of health and wellness increases, there is a growing demand for higher-quality care products. Compared to traditional caregiving methods, adult diapers not only offer greater convenience and comfort but also effectively reduce the burden on caregivers. They also help users maintain dignity and enhance their independence. This shift in perception has opened up broader market opportunities for adult diapers. Furthermore, Thailand's aging population has directly fueled the demand for adult incontinence care products, particularly adult diapers. Incontinence is common among the elderly, making adult diapers a vital tool for improving their quality of life and maintaining personal hygiene. Additionally, patients with limited mobility due to illness or surgery, as well as those who are bedridden for extended periods, represent a stable consumer base for the adult diaper market.
According to global aging standards, a country or region is considered an aging society when the proportion of individuals aged 65 and above reaches 7% or more. In 2024, with 16.3% of its population aged 65 and older, Thailand has entered the stage of a severely aging society. In response, the Thai government has increasingly focused on aging-related issues, actively promoting the development of the elderly care industry. Since last year, the government has implemented a policy of distributing free adult diapers, which has significantly boosted demand. However, this policy has also exerted downward pressure on prices, making consumers more sensitive to product costs.
Thailand's adult diaper market is currently in a phase of rapid growth, and Jiayue sees vast potential in its future. Between 80% to 90% of OEM adult diapers in the Thai market are imported from Quanzhou, Fujian, China, with Jiayue being one of the major suppliers. As a supplier with strong OEM brand development capabilities, Jiayue provides customized OEM services tailored to the preferences of consumers in different regions. Supported by a professional design team, we offer one-on-one services and have helped numerous OEM clients establish reputable local brands. Moreover, Thailand is one of the fastest-growing e-commerce markets in Southeast Asia. The convenience of online shopping has significantly contributed to the expansion of the adult diaper market.
