An Insight into the Senior Economy: Adult Nappies, the First Stop for Active Senior Consumption
An Insight into the Senior Economy: Adult Nappies, the First Stop for Active Senior Consumption
In the capital markets, much less attention is paid to the older age group than to the consumer preferences of the younger generation. Even though there are terms like the Ageing Economy and the Active Senior Economy, branded projects are largely founded in line with the preferences of the younger generation. However, things are two-sided: as the younger generation is a strong consumer, it is prone to follow the trend, and brands grow quickly but also disappear quickly. While the elderly are "stingy", rational and in demand, slower to develop, but grow up to be long-lasting, stronger, with greater brand loyalty, and also able to give birth to excellent enterprises of ten billion.
In European countries, the US and Japan, the adult nappies already enjoy a very high penetration rate, which can reach 70~80%. It is a natural thing for the elderly, especially for those who have lost the ability to take care of themselves, to use adult nappies. The combined population of North America, Western Europe and Japan is 1 billion and the market size of adult nappies is nearly 50 billion, each between RMB 10-20 billion.
According to the recently released UN report World Population Prospects 2022, the total global population reached 8 billion today, a figure that will continue to grow in the coming decades, but at a projected slower rate. By 2030, the global population is expected to increase to about 8.5 billion, reach 9.7 billion in 2050, peak at about 10.4 billion in the 2080s and continue until 2100, according to the report. In addition, increased life expectancy, coupled with declining fertility rates, will increase the ageing of the global population. It would appear that the market for adult nappies will be even larger. As ageing continues to deepen and a generation with more spending power is not as the elderly, the senior economy will become a force to be reckoned with in the consumer goods market.
Therefore, a proper plan should be made in the early stage. The market trend for adult diapers is positive, and it is easier to grasp the dividend timing by entering the market at a time when the competition is not yet so fierce. Jiayue has 10 years of experience in the hygiene industry, mainly in baby/adult diapers and pull-ups. In the past few days, Yibero, our own brand, is being shipped again. Jiayue, with a very professional pre-sales and after-sales service team, a strong R&D team and modern production facilities, will be the best choice for you. We're looking forward to working with you.
More details welcome to contact us.
Email:Lena@jiayuediper.com;Tel/whatsapp:15980308853