XXXL Size Pull-Ups Are Growing 90% Year-on-Year. Why Are Baby Diapers Getting Bigger?
XXXL Size Pull-Ups Are Growing 90% Year-on-Year. Why Are Baby Diapers Getting Bigger?
In the last two years, consumer demand for plus-size nappies is continuing to grow, both in terms of the overall baby nappy market and the pull-up market. According to data from Nielsen, size XXXL pull-ups grew at an annual rate of 90% in the rolling year to June 2022 and is the primary source of growth in the market.
Why are plus size nappies becoming a market segment growth point?
Demand determines the market. As new populations, new scenarios and new consumptions continue to iterate and upgrade, the maternal and infant segment has been revitalized and the boom in plus size nappies is also seemingly in evidence.
On the one hand, from the perspective of infant physical development, global infant obesity rates are rising year on year. In 2016, there were more than 41 million overweight children under the age of five worldwide, half of whom were in Asia. A report by the FAO shows that childhood obesity is growing rapidly in the Asia-Pacific region, with the number of overweight children under 5 years of age increasing by 38% between 2000 and 2016, suggesting an unpromising trend. The WHO estimates that by 2025, there will be more than 70 million overweight or obese children worldwide. For this reason, suppliers have made their product layouts accordingly, and Jiayue also offers nappies in special sizes, such as XXXL, 4XL, and even 5XL.
On the other hand, from the perspective of the age structure of diaper consumers, the consumption cycle of the product is extending to the young child stage. At a previous Mother & Baby Eco Conference organized by Maternal & Baby Industry Observation, Deng Pan, chairman of KACC International, mentioned that the cycle of young parents using diapers for their babies is now being extended. Whereas families used to raise their children and teach them to come out of nappies at around 2 years of age, it is now common to keep them in diapers until around three-and-a-half years of age.
What is the future of plus size nappies?
According to the data showing the growth trend, there is no doubt that plus size diapers have become an undeniable market growth point. From the current market trends, there remains a high level of enthusiasm for plus size diapers.
So seize the opportunity to enter the market for plus size nappies during the bonus period. Jiayue will provide you with information on product quality and production supply that meets the local market, and give you recommendations for new products or new processes. We will also provide you with free packaging design and if you do not have your own brand name, we can provide you with a brand name that is already registered and ready to use. The availability of special size nappies is one of the strengths of Jiayue. We look forward to working with you.
More details welcome to contact us,Email:Lena@jiayuediper.com;Tel/whatsapp:15980308853