Wet toilet paper represents a revolutionary new product in the realm of toilet paper
With the global population's increasing focus on hygiene and health, wet toilet paper has shifted from being a novel item to becoming an essential part of people's lives. Compared to traditional dry tissues and regular wet wipes, wet toilet paper provides a deeper level of cleaning and care, leading to a variety of use scenarios. Notably, there's a significant and growing demand for its use during menstrual discomfort and for the relief of hemorrhoids, indicating a broad prospect for the wet toilet paper industry.
Research data released in the "2023 Wet Toilet Paper New Consumer Trend Whitepaper" by GI and Mayinglong shows a visible trend of consumers shifting from traditional paper products (such as box tissues and flat toilet paper) to the wet toilet paper market, with an annual growth exceeding 30%. Regarding the reasons for this shift, approximately eighty percent of users believe that wet toilet paper offers a cleaner effect than traditional dry tissues, a point that has been confirmed from an expert perspective.
The advantage of Jiayue wet toilet paper over regular toilet paper lies in its use of a plant fluff surface layer derived from virgin wood pulp, making it softer. The moisture content of wet toilet paper is 60% to 80% of that of regular wet wipes, which is just enough to clean the skin without leaving a slippery, wet sensation, better fitting the skin's folds, and fully removing residues. Additionally, wet toilet paper has antibacterial properties, capable of significantly killing pathogens such as Staphylococcus aureus, Escherichia coli, and Candida albicans, making it cleaner and more sanitary. Therefore, not only does wet toilet paper not cause hemorrhoids, but it also greatly reduces the risk of bacterial infections. Concerns about clogging are unfounded with wet toilet paper, as it is soluble in water and biodegradable, safely breaking down into raw materials and fully returning to the environment, thus achieving a sustainable ecological cycle and being more environmentally friendly.
Jiayue believes that wet toilet paper is a revolutionary new product in the toilet paper industry, and its global popularization is an inevitable trend. As consumer preferences evolve, the audience for wet toilet paper will continue to expand. Moreover, this category currently represents a blue ocean market in sanitary products, offering significant potential for growth. For products in a blue ocean market, entering the market early can secure a significant market share, and Jiayue's one-stop service can provide you with a competitive advantage double that of your competitors.
In March, Jiayue will also launch a promotion offering 360 packs of wet wipes for ordering one container, 840 packs for two containers, and free samples. The promotion will run from March 1st to March 31st. Hurry and contact us, or leave your contact information, and we will get in touch with you within 24 hours.
