The strike in Finland has triggered tension in the global wood pulp supply chain, leading to a new wave of price increases across the industry
Since March, the global paper industry has faced ongoing challenges due to a wood pulp supply shortage caused by a strike in Finland, leading to a continuous rise in wood pulp market prices and triggering a new round of price increases. This wave of price adjustments has not only affected the cost of wood pulp itself but has also had a direct impact on the sanitary products industry, presenting significant challenges to the supply chain of sanitary products. As wood pulp is a key raw material for the production of sanitary products, its price and supply stability directly affect the production costs and market retail prices of sanitary products.
Given the essential nature of sanitary products in daily life, the increase in prices may lead to changes in consumer buying behavior, such as reducing the purchase of non-essential items, seeking more economical substitutes, or being forced to accept lower quality products. These changes in consumer behavior not only affect the quality of life of consumers but also impact the overall demand in the sanitary products market, potentially leading to changes in the market competition landscape. Faced with the dual pressures of rising raw material prices and unstable supply, manufacturers of sanitary products must consider measures to maintain production and ensure supply. This may include seeking alternative raw materials, improving production efficiency, optimizing supply chain management, or adjusting product structures. While these measures may help alleviate cost pressures, they could also lead to additional transition and adjustment costs for businesses in the short term.
Jiayue believes that in the long run, the strike in Finland and the subsequent wave of price increases that have impacted the global wood pulp supply chain pose significant challenges to the sanitary products industry. The industry needs to pay more attention to sustainability and the diversification of supply chains. By developing and using renewable or more environmentally friendly raw materials, not only can reliance on a single source of raw materials be reduced, but it also ensures the competitiveness of businesses and products in the market, meeting the growing environmental awareness among consumers.
Jiayue is a sanitary product manufacturer with strong OEM brand cultivation capabilities, boasting over ten years of industry experience, exports to more than 70 countries, a stable supply chain, a professional R&D team, and one-stop procurement services. We offer a wide range of products, including wet wipes, sanitary napkins, baby diapers, adult diapers, under pads, and pet sanitary products, along with comprehensive OEM and ODM customization services. We have successfully cultivated three brands to achieve the No.1 position in three markets.
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