Exploring Growth Opportunities for Baby Pants Diaper
As parenting concepts evolve and living standards improve, the market for baby pants diaper is rapidly expanding, now surpassing traditional diapers in sales and becoming a highly competitive category. From 2022 to 2023, baby pants diaper have quickly transitioned from two-piece to three-piece designs, with continuous upgrades in structure and quality. Amid the wave of new consumer trends, Jiayue has launched products that combine quality and innovation, catering to the aesthetic preferences of contemporary consumers. Jiayue also focuses on enhancing brand value to meet the diverse needs of consumers.
Global health and development trends are increasingly favoring thinner and softer products. Currently, in the high-end market, dual hot-air diapers (with both the surface and bottom layers made of hot-air material) have become standard due to their soft texture and pleasant feel, which are highly appreciated by consumers. Similarly, the upgrade of baby pants diaper to hot-air materials is inevitable. Replacing traditional spunbond materials with soft hot-air materials has become a trend to meet consumers' demand for a softer experience.
Yibero, Jiayue's own brand, epitomizes both quality and aesthetics. Baby pants diaper, also known as two-piece pants diaper, feature an integrated waistband closely connected to the core, resembling underwear, offering better fit and comfort. Yibero's two-piece pull-up pants have been upgraded with bubble waistbands. The main difference between bubble waistbands and regular waistbands lies in the materials and performance; bubble waistbands are made of non-woven fabric, making the waistband softer and more comfortable for babies, and enhancing aesthetic appeal. The surface and absorbent layers of Yibero pull-up pants can be customized according to customer requirements. Generally, mid-to-high-end products use hot-air non-woven fabric for the surface layer and imported Japanese SAP (super absorbent polymer) for the absorbent layer, ensuring high absorbency and fast absorption, thus protecting the baby's delicate skin. Yibero products are currently in high demand and have been exported to Russia, Southeast Asia, Africa, and other regions.
Jiayue is a comprehensive supplier integrating R&D, production, and sales, offering a wide range of products including wet wipes, sanitary napkins, baby diapers, adult diapers, nursing pads, and pet hygiene products, as well as full-line OEM and ODM customization services. With over 10 years of experience in the hygiene products market, Jiayue exports to more than 70 countries, has a stable supply chain, a professional R&D team, and provides one-stop procurement services. Currently, Jiayue has successfully cultivated three market-leading brands in their respective channels.
